A tip of the cap from Scrooge…

by Tom Kovach, Major Gifts Director

In the Sunday’s Business edition of The St. Louis Post-Dispatch, the headline reads: Worthy charities earn Scrooge’s nod. It was written by Jim Gallagher, a well respected columnist for the newspaper.  Mr. Gallagher starts the article off by saying the older he gets, the more like Scrooge he becomes. He takes this approach to charity for 11 months of the year. 

Then after Thanksgiving, a strange malady overcomes him and Mr. Gallagher writes: “A warm and giddy feeling (a fever, perhaps?) grips me, and before I regain my senses, I write a bunch of checks. The Salvation Army, the St. Louis Area Foodbank, a couple of homeless shelters……” He goes on to pen that “we sufferers from Seasonal Charity Disorder need professional help.”  Mr. Gallagher is open and humorous with how he feels about giving to charity but the most important point the article made was: “When that warm and giddy check-writing impulses grips you, be sure you’re giving to charities that really do what they promise.”

Our promise to you is to continue to be accountable and transparent.  Eighty two cents on the dollars is distributed to programs and services in the St. Louis area and The Salvation Army takes a tremendous amount of care with your investment.  For example, the area that I specialize is major gifts and they come in all sizes from corporations to individuals and the best way to describe the collage of our donors was at the recent Tree of Lights kickoff luncheon.  A potpourri of donors were present- Edward Jones, St. Louis Design Alliance, St. Louis Equity Fund, AT&T, Albert Arno Heating and Cooling just to name a few.  New and current Salvation Army Midland Division board members mingled with guests.   This event was a mixture of brand new investors to The Salvation Army and our dear friends who have supported The Salvation Army for many years.

Whether you are a first-time donor or you make your gift in December each year, I highly encourage you to open and read prior testimonies from our social media pages to actually see how we make a difference in people’s lives!  The Salvation Army is a charity that really does what we promise.  Read what we do from these moving stories written by our Contest Specialist Danni Eickenhorst, officers and staff members, then decide at what level you think we are worth—it can be $50, $100, a dollar a day ($365), $2,500, a gift of stock, IRA contribution or much more.

You will find and rest assured your donation to The Salvation Army – no matter at what level– to be a positive, uplifting return on investment for the St. Louis region.

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