Corporate Sponsorships: Choosing to “Do the Most Good”

By: Andreea Cojocariu, @andreeac_t, Guest Blogger

Let’s take a break from discussing marketing strategy to discuss corporate sponsorships. I think it’s important for companies and their employees to be active in the community. But before I go any further, let me say this. You should want to be involved because you sincerely care about a cause or an organization, not because you have to. It’s important to care about your community, because your community supports you by shopping or utilizing your services. So by supporting your community in return, you’re helping yourself. It’s a nice little cycle. Now that I’ve said, let’s get down to business.

There are many reasons besides caring to get involved.

Builds brand awareness. The more you sponsor, the more your logo gets put in front of your ideal consumers, the more they’ll remember you. It plants a seed so whenever they need your service, they might just look you up and give you a call.

Builds your network. As professionals, networking is gold. You never know when you’re going to meet someone that will impact your business. Whether it’s now or down the road, it pays to be social. Although the people you meet may not be your consumers right away, they may know others who might and they’ll talk about you– good ol’ grassroots marketing.

Team Building. Sponsoring and participating in a nonprofit event builds your team. By working together to help another organization, you’re taking the focus off the grind of sales and increasing the bottom line. It shows your employees that care about other things besides making money, although that’s important too. It tells them you have heart and you in turn care about them as people. That’s a good feeling for an employee. Sponsorships and volunteer activities keeps talent. I know that I work best with companies who give back. On a side note, I’m usually the one organizing these things. Seeing my team work together and people smiling while doing something good for others makes it worth my efforts.

I’m not going to spend a lot of time discussing tax deductions. Yes, Uncle Sam will cut you a break if you choose to help a nonprofit. But that should not be the sole reason you decide to sponsor an event or make a monetary donation. Again, I’m going to tell you that you should choose to help because you care.

I care. I am big advocate for community involvement on all levels. I encourage my employers to get involved, and I personally am involved. In the past, I’ve worked with the Madison County Child Advocacy Center in Illinois, helping them raise money so they can stay open to help child abuse victims. I help promote their events, especially their annual trivia night and silent auction held in February. Helping an organization who helps abused children heal stay open to provide those services is something I’ll continue doing.

And now my focus is on helping the Salvation Army of St. Louis. They need help. I choose to help them because they help others on a massive scale. I say that we can save the world by smiling– one smile at a time, one good deed at a time. That’s unrealistic, but the idea is doing something simple to help others. The Salvation Army of St. Louis’ motto is doing the most good. That is precisely what they do (while smiling of course). They were in Joplin this week during the 1 year anniversary of the tornado that destroyed this town. But let me say this. The tornado destroyed buildings. It did not destroy the human spirit of love and kindness. The Salvation Army showed Joplin how much their neighbors care. It was because of partnerships and corporate giving that allowed the Salvation Army to do the most good in Joplin.

Now it’s time to help the Salvation Army of St. Louis again. The issue is homelessness. St. Louis homelessness is increasing yearly at alarming rates. More and more families are on the streets than ever before. It’s time to do something about it. It’s time to raise awareness and funds so the Salvation Army can do for the homeless what they did for Joplin.

The Garbage Bag Gala is July 27th at the Moonrise Hotel . Attendees will have a fabulous night. For $45, they get to eat, socialize, and watch a fashion show. Models will be showcasing the latest in garbage bag and duct tape designs. I, along with about 30 others I think, will be modeling these trend setting styles. Tickets for the Garbage Bag Gala are on sale.

As much fun as it will be, the Salvation Army of St. Louis still needs corporate sponsors. This is an easy and fun way to get involved and do the most good. All it requires is for your company to write a check. And honestly, the check amount isn’t that much when you think about how many lives, how many homeless people in St. Louis, the Salvation Army will help.

Here is how your company can help and do the most good.

$5,000.00 sponsor: Company logo to be featured on invitation, event signage, promotional flyers, website and social media. Letter from sponsor company in the gift bag (page – to be provided by sponsor). Company name will be listed in press releases, submitted to all media outlets. Company will be recognized from the podium at the awards ceremony. Opportunity to display multiple company banners at the event. Social media recognition. Opportunity to provide a give-away to all participants. First right of negotiation for GBG 2013.

$1,750.00 sponsor: Company logo to be featured on event signage, promotional flyers, website and social media. Company will be recognized form the podium at the awards ceremony. Opportunity to display a banner at the event. First right of regusal for GBG 2013. Social media recognition.

$500.00 sponsor: Strategic social media push before and during the event to showcase the partnership. Logo to be featured on website and eblast.

This is easy. It’s writing a check. What’s not easy is living on the streets of St. Louis, not having shelter when another devastating storm hits the area, not having food for your family. That’s the hard part. We’re lucky that we all we need to do is write a check and attend a gala. Do the most good today and talk to your company executives and become a sponsor for the Garbage Bag Gala.

If you are interested, you can reach out to me on Twitter @andreeac_t. But I’d prefer you reach out to the Salvation Army @salarmystl. I sincerely thank you in advance for choosing to help the Salvation Army of St. Louis raise awareness and funds for the fight against homelessness in St. Louis.

To read more about Andreea, visit her blog.

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